Samsung is Aiming for 22% Smartphone Market Share in 2022

Advertisement
Samsung is Aiming for 22% Smartphone Market Share in 2022

According to The Elec, a South Korean media outlet, Samsung intends to have 21.9 percent of the smartphone market share by the end of next year.

Samsung executives anticipate that the ongoing pandemic will increase smartphone purchases through 2022, which the company aims to capitalise on.

According to Elec, global smartphone shipments will soon reach 1.52 billion. Samsung has to sell 390 million units in order to meet its 21.9 percent target.

Advertisement

Samsung anticipates that the Galaxy S22 series will sell 33 million units out of 390 million, with the company aiming to sell 14 million Galaxy S22, 8 million S22+, and 11 million S22 Ultra phones.

Samsung has staked a lot of its expectations on the success of the Galaxy A series. The Galaxy A33 and A53 are expected to be unveiled in March, followed by the Galaxy A23 in April and the Galaxy A73 a month later. Samsung expects the Galaxy A23 and A33 to sell 267 million units and the Galaxy A53 and A73 will sell 92 million units.

To achieve the 21.9 percent market share target, Samsung would be relentless in its marketing efforts and deliver better features at lower rates. Samsung intends to use this strategy in countries such as China, where smartphone companies like as Huawei are losing favour.

The Korean tech behemoth already intends to expand its colour palette and streamline the manufacturing process by reducing the number of layers needed for the rear panel of its mid-range handsets, lowering prices significantly.

Samsung is also looking on ways to incorporate IP68 dust and water-resistance certifications into its low-cost phones.

In order to compete with local Chinese companies, Samsung wants to begin with the Galaxy A33 series and introduce IP68 certification in the A53 and A73 to increase purchases both within and outside of China.

Huawei
Apple
xiaomi
Vivo
Tecno
Samsung
Realme
Oppo
One Plus
Nokia
Lenovo
Infinix

News

Discount on Infinix Hot 30 & Smart 7 HD

Infinix aims to reignite interest in two of its previously overlooked smartphones by introducing substantial discounts on the Infinix Hot …

By month’s end, the Vivo V30 Pro will be revealed; key specifications and the launch date have been hinted at

The Vivo V30 Pro has officially announced its launch date for February 28th in Thailand. Positioned as the Pro variant …

Apple is Already Working on Next Gen M3 Chip for 2023

Apple is Already Working on Next Gen M3 Chip for 2024

The newest and greatest mobile SoC from Apple has only recently begun to appear in Mac products. The M2 processor, …

TECNO SPARK 20 Launches in Pakistan: Spark Beyond the Ordinary

TECNO, Pakistan’s leading smartphone brand, has recently introduced the highly anticipated SPARK 20, the latest addition to its renowned SPARK …

Tecno Pova 5 Pro 5G is seeking attention by offering a significant price reduction of Rs 6,000 in Pakistan

The Transsion brand recently unveiled a revised pricing structure for its Tecno Pova 5 Pro 5G, presenting a more compelling …

In Pakistan, Vivo V29e Has a Massive Price Drop and Is Now Available with an Amazing 10,000 discount

The Vivo V29e has undergone an official price revision, introducing an appealing discount of Rs. 10,000. Initially priced at Rs …

In Pakistan, Vivo Y02 (3/32GB) Gets a Significant Price Drop; Rs 2,000 Off

Vivo has generated considerable enthusiasm in Pakistan by announcing a noteworthy reduction in the retail price of the Vivo Y02 …

The Realme C53, a champion device with a 90Hz display and 33W fast charging, has officially launched in Pakistan

Realme has officially unveiled its latest mid-range smartphone, the Realme C53, in Pakistan. The device boasts an elegant and visually …

ZTE Announces New Budget Phones for as Low as $91

ZTE Announces New Budget Phones For As Low $91

The A52 and A72, two new Blade phones from ZTE, have been launched. These are both inexpensive phones using Unisoc …

Apple MacBook Air to Get Much Bigger Next Year [Leak]

Apple MacBook Air to Get Much Bigger Next Year [Leak]

At Apple’s WWDC event earlier this week, the company introduced a bigger MacBook Air. This 13.6-inch MacBook Air features an …

Advertisement

Leave a Comment