A virtual Pakistan creator roundtable was held by YouTube, the popular video-streaming network, which was a historic first. The event was attended by media officials as well as the minds behind four popular Pakistani YouTube channels: Ducky Bhai, Something Haute, Sistrology, and Street Food PK.
Google’s Country Director for Pakistan, Farhan S. Qureshi, kicked off the discussion by sharing beneficial suggestions with content creators and the media. “, he said.
Around 55 percent of views on Pakistani YouTube channels come from outside the country. According to this figure, Pakistani YouTubers’ content is immensely popular all around the world.
He also disclosed that over 300 channels now have over 1 million members on a yearly basis, marking a 35 percent growth. According to him, over 4,500 YouTube channels now have more than 100,000 subscribers, a 45 percent increase.
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Qureshi also revealed that popular Pakistani YouTube channels are now generating more than Rs 1 million per year, an increase of more than 140 percent from the previous year. He claims that YouTube encourages its content creators to be financially comfortable.
During the panel discussion, the video creators also shared their YouTube journey stories, including how they got started, how they developed a community, how YouTube changed their life, and where they are today.
Saad Ur Rehman, commonly known as ‘Ducky Bhai,’ started his YouTube channel five years ago.
I used to make gaming and technology education videos. I used to borrow electrical equipment from merchants and acquaintances in order to record videos on them. After I learned to edit and produce ‘Ducky Bhai,’ everything changed. Podcasts, Vlogs, and a segment called “Ducky Extra” were added to the mix.
Dr. Iqra Kanwal, the creator of the popular YouTube channel Sistrology, told a similar story. According to her, the growth of the channel was sluggish at first, until she began vlogging. She went on to say, “Things have finally shifted for the better.”
Despite her lack of technical experience, Aamna Haider Isani of Something Haute, who quit her job to focus more on content creation on YouTube, claimed her channel has a significant following, motivating her to publish more videos. She was utterly taken aback when more than 50 people turned up to meet her at a meet-up in Washington, D.C., where she was reflecting on how she had built a community.
Despite his family’s concerns, Zia Tabaruk, the creator of Street Food PK, left his professional job and headed to YouTube. Tabaruk’s decision not only paid off financially, but it also allows him to be as creative with his videos as he wants.
The fact that people are turning to YouTube to gain money demonstrates a shift in public opinion. It’s no surprise that the video-streaming platform has piqued the interest of the general people.
Who are now eager to start their own communities on the platform. The creators believe that the Pakistani market still has a lot of potential and room for new YouTubers who want to make money while creating content.