Indian Hype for Cricket World Cup Will Grow But Fans Come Off Second Best

Lack of promotion and the misery of trying to get tickets won’t likely lessen the enthusiasm of a cricket-loving nation.

The MA Chidambaram Stadium in Chennai has a mural depicting Indian cricket players, but there is little World Cup advertising. Idrees Mohammed/EPA-EFE/photo.

How should one interpret the traveler who plays cricket who noticed advertisements for the Karnataka Premier League and the Punjab Premier League at the Bengaluru airport and the lack of World Cup signage at the New Delhi terminal?

Apathy within the organization or the opposite? Why promote something that is already being sold? Could it have been too soon with only a week until the first ball? After all, the one-day series between Australia and India was still being played. And what preparations must be underway in Delhi’s Feroz Shah Kotla, I inquire of a veteran administrative professional. “Nothing. The board has awarded each venue with 50 crore rupees to paint some restrooms.

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