Vivo has named renowned cricketer Babar Azam as the brand ambassador for its flagship V23 5G smartphone.
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Babar Azam will also appear in important visuals and TVC as part of this collaboration to further boost the premium V23 5G’s image. To increase the value of the V series in Pakistan, vivo has partnered with a number of key opinion leaders (KOLs) and brand ambassadors.
Babar Azam is a well-known Pakistani cricketer with a large following. Babar Azam has been a young star and an inspiration for the people of Pakistan thanks to his amazing cricket skills and charisma, making him a natural fit for a youth-centric brand like vivo.
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Through him, the brand’s link with Pakistan’s local consumers is strengthened even further.
“I am happy to partner with a consumer-centric and highly creative brand like vivo for the premium V23 5G smartphone,” Babar Azam remarked during the event. For as long as I can remember, I’ve been a fan of the brand and have always been drawn to their cutting-edge technologies.”
“It’s an amazing pleasure to be affiliated with vivo, and I’m really happy to represent a brand that our country’s young audience loves and appreciates,” Babar remarked.
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“Vivo believes in the concept of ‘Benfen,’ a term that alludes to an attitude of doing the right things and doing things well,” said Zohair Chohan, Director Brand Strategy at vivo Pakistan.
Vivo fully imbibes this Benfen quality via its many activities, creating a brand that values local talent, culture, and changing consumer tastes. To provide the best to our customers, we have always stressed innovation, trendsetting design, and perfection in our products.”
“We believe Babar Azam, whose enthusiasm of pursuing his passion has made him one of Pakistan’s largest youth icons, exemplifies these attributes as well.”
We’re thrilled to have Babar Azam as our V23 5G ambassador since he embodies the new-age smartphone user, and young people all throughout the country enjoy his bright demeanour. We’re hoping that the V23 5G, as the newest addition to the V series’ portfolio, will be as well-received as its predecessors,” Zohair added.
The V23 5G has a great camera, a pleasing design, and a smooth finish. With its distinctive design and exceptional view, the V23 5G also comes with a color-changing glass that will inspire users and transport them to a fantastic world.